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All Things Biometrics as a Service (BaaS)

Enterprise Security Magazine Europe | Monday, June 07, 2021

With BaaS one can start using fingerprint scanning and facial recognition to enroll employees and customers, reducing fraud and streamlining customer support without having to go through expensive, time-consuming, and resource-intensive software acquisition and integration processes.

FREMONT, CA : Biometrics-as-a-Service (BaaS) enables organizations of all sizes, from governments to telecommunications firms, to rapidly implement and begin using biometrics technology in their daily identity management operations. To put it another way, with BaaS, one can start using fingerprint scanning and facial recognition to enroll employees and customers, reducing fraud and streamlining customer support without having to go through expensive, time-consuming, and resource-intensive software acquisition and integration processes.

The Benefits of BaaS

One of the most significant advantages of BaaS is that it allows the company to acquire biometrics search and enrollment capabilities without having to develop such systems from the ground up. A business also does not have to worry about managing biometric data because the BaaS provider would do it.

It is simple to enroll staff, customers, or business partners in the identification scheme. In essence, one can take fingerprint scans using an internet browser on a computer connected to a biometrics-capturing system (not only hardware developed specifically for these purposes, but also Android tablets and smartphones). Simply use a digital camera in the same way to capture facial recognition records.

All locations (assuming they have devices that can capture biometrics information) can validate people's identities through an internet connection to cloud-based databases containing biometrics information once the firm has enrolled an employee or a customer. The company can fight fraud and boost customer service by quickly scanning and comparing fingerprints and faces of employees and customers.

How Can One Use BaaS?

In general, BaaS is a valuable tool for those in charge of know-your-customer efforts. Assume a thief attempts to open a bank account in the name of a current customer. The onboarding device recognizes that the fraudster is not who he wants to be after scanning his fingerprints. As a result, the customer service agent ends the conversation. BaaS may also help authorities at voting booths. Officials will build virtual citizen IDs using people's fingerprints and facial images in areas where voter fraud is widespread. This prevents the same person from voting twice. Furthermore, since voting is done electronically, it removes the risk of ballot stuffing.

BaaS may be used in a variety of ways by the banking industry. For example, suppose a customer has another account in a different country, and he/she wants to make sure that only they have access to the domestic and international accounts. To comply with this order, one must make any transfer request–whether he does it in a branch or online–subject to a fingerprint scan. Overall, BaaS gives one the ability to verify the identities of everyone they want without having to set up the requisite infrastructure. Businesses do not have to worry about databases, biometric recognition code, or any of that, as it is all delivered over an internet connection.

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